However, and somewhat paradoxically, the US market should also have much much more space, plenty enough for Deezer, Spotify and the rest to flourish in. Also there is clearly a much bigger scale opportunity in the remainder of the globe. There is no doubt that the US paid streaming market is overly catered for at present, and that Deezer would struggle to get any foothold. The US is Saturated and Yet Potential Remains Untapped Like a canny general who decides to march around a heavily fortified stronghold and thus effectively leave it stranded behind enemy lines, so Deezer expects the streaming war to waged on different shores. Leaving aside for a moment the intriguing fact that the two streaming global super powers are European, Deezer has managed to slip beneath the radar of the often US-skewed digital music world view by pointedly deciding to ignore the US market (for now). Spotify’s investment is well documented, but this week Deezer confirmed their seat on the fast train with a $100m investment from Access Industries, which also just happen to own Warner Music. At one end We7 and MOG sell for peanuts in the middle Rhapsody, Sony, Rdio, Wimp, Rara and others continue to steadily build a market and at the other end Deezer and Spotify are sucking in investment with the force of a black hole.

The music streaming world is one full of contrasts and inconsistencies.

Itunes deezer spotify